Marke nach India erweitern
India is a massive and rapidly growing e-commerce market with price-sensitive consumers and strong mobile usage. Success requires extreme value consciousness, localization, and understanding regional diversity.
Bevölkerung
1.4 Billion
BIP
$3.7 Trillion
Internetdurchdringung
50%
E-Commerce-Wachstum
+25% YoY
Marktüberblick
Indian consumers are extremely price-sensitive and value-conscious. High mobile usage, limited desktop. Strong regional diversity in preferences. Cross-border shopping growing but dominated by value-focused platforms.
Domain-Endung
.in
Kosten: $5-15/year
No restrictions, available to register globally
Geschäftssprache
English (official), Hindi, and 21 other official languages
Business-Kultur: Relationship-based with emphasis on trust and long-term connections. Hierarchical but becoming more modern. Price negotiation is expected and valued.
Kulturelle Hinweise
Do
- Offer competitive pricing and discounts
- Provide mobile-first experience
- Support multiple languages if possible
- Offer cash on delivery (COD)
- Build trust through reviews and ratings
Don't
- Don't ignore regional diversity
- Avoid complex checkout processes
- Don't underestimate importance of COD
- Avoid assuming India is uniform
- Don't overlook religious and cultural sensitivities
Beliebte Branchen · India
Domain-Registrierung
Lokale Domain
.in
No restrictions, available to register globally
Kosten: $5-15/year
Wichtige Hinweise
- • Lokale Markenregistrierung prüfen
- • Anforderungen an lokale Präsenz verifizieren
- • Lokale und .com Domains kombinieren
- • Lokale Registrare recherchieren
Häufige Fragen
Is English sufficient for business in India?
English is widely used in business and urban areas. However, for mass-market consumer products, Hindi and regional languages (Tamil, Telugu, etc.) are essential for reaching broader audiences.
What e-commerce platforms dominate in India?
Amazon India and Flipkart dominate. Meesho is growing for value segments. Social commerce via WhatsApp and Instagram is significant. Local platforms like Myntra (fashion) are also important.
How critical is Cash on Delivery (COD) in India?
Extremely critical. COD accounts for 60-80% of e-commerce in some segments. Many consumers don't have credit cards or trust online payments. Offering COD is essential for market entry.
Starte deine Expansion nach India
Brand Identity passend für den India Markt