Marke nach Japan erweitern
Japan is a sophisticated market with discerning consumers who value quality, craftsmanship, and attention to detail. Building trust takes time but yields loyal customers. Local partnerships are often essential.
Bevölkerung
126 Million
BIP
$4.9 Trillion
Internetdurchdringung
91%
E-Commerce-Wachstum
+10% YoY
Marktüberblick
Japanese consumers are extremely quality-conscious and detail-oriented. They rely heavily on peer reviews and recommendations. Once trust is established, loyalty is very high. Aesthetics and presentation matter greatly.
Domain-Endung
.jp
Kosten: $30-50/year
Requires local address or presence. Using a local agent or partner is common for foreign businesses
Geschäftssprache
Japanese
Business-Kultur: Formal and hierarchical with emphasis on respect and long-term relationships. Decision-making is consensus-driven. Punctuality and proper etiquette are essential.
Kulturelle Hinweise
Do
- Maintain high quality standards
- Use polite and formal language
- Provide excellent customer service
- Respect local customs and etiquette
- Build long-term relationships
Don't
- Don't rush relationship building
- Avoid aggressive sales tactics
- Don't overlook packaging and presentation
- Avoid controversial topics in marketing
- Don't underestimate importance of reviews
Beliebte Branchen · Japan
Domain-Registrierung
Lokale Domain
.jp
Requires local address or presence. Using a local agent or partner is common for foreign businesses
Kosten: $30-50/year
Wichtige Hinweise
- • Lokale Markenregistrierung prüfen
- • Anforderungen an lokale Präsenz verifizieren
- • Lokale und .com Domains kombinieren
- • Lokale Registrare recherchieren
Häufige Fragen
Is English acceptable for business in Japan?
While business is often conducted in English, consumer-facing content should be in Japanese. Working with a local partner for translation and cultural adaptation is highly recommended.
What e-commerce platforms are popular in Japan?
Rakuten Ichiba, Amazon Japan, and Yahoo! Shopping are dominant. Local platforms like ZOZO (fashion) are also important. Social commerce (LINE, Instagram) is growing.
How do payment preferences differ in Japan?
Cash is still common offline, but digital payments (credit cards, Konbini payments, LINE Pay, PayPay) dominate online. Offer multiple local payment options.
Starte deine Expansion nach Japan
Brand Identity passend für den Japan Markt