Marke nach United Kingdom erweitern
The UK is a mature e-commerce market with sophisticated consumers who value quality, heritage, and innovation. Post-Brexit, understanding trade regulations and maintaining consumer trust is essential.
Bevölkerung
67 Million
BIP
$3.1 Trillion
Internetdurchdringung
95%
E-Commerce-Wachstum
+12% YoY
Marktüberblick
British consumers appreciate quality, heritage, and authenticity. They are price-conscious but willing to pay for quality. Strong brand loyalty once trust is established. Online shopping is deeply ingrained.
Domain-Endung
.uk
Kosten: $8-15/year
No restrictions for most registrants, .co.uk is preferred over .uk
Geschäftssprache
English
Business-Kultur: Professional but less formal than Germany or US. Values punctuality, humor, and straight talk. Relationship-building is important but happens over business activities.
Kulturelle Hinweise
Do
- Use British English spelling
- Emphasize quality and heritage
- Provide excellent customer service
- Use humor appropriately in marketing
- Highlight ethical business practices
Don't
- Don't use American English spellings
- Avoid overly aggressive sales tactics
- Don't ignore Brexit-related considerations
- Avoid stereotypes about British culture
- Don't underestimate regional differences
Beliebte Branchen · United Kingdom
Domain-Registrierung
Lokale Domain
.uk
No restrictions for most registrants, .co.uk is preferred over .uk
Kosten: $8-15/year
Wichtige Hinweise
- • Lokale Markenregistrierung prüfen
- • Anforderungen an lokale Präsenz verifizieren
- • Lokale und .com Domains kombinieren
- • Lokale Registrare recherchieren
Häufige Fragen
Do I need a UK entity after Brexit?
For e-commerce under the £135 threshold, no UK entity is required. For higher-value sales, you'll need to register for UK VAT and may benefit from a UK entity for logistics.
What e-commerce platforms are popular in the UK?
Amazon UK is dominant, followed by eBay, Etsy, and Tesco. Your own e-commerce site with strong UK payment methods is also viable.
How do payment methods differ in the UK vs US?
Credit/debit cards are universal. PayPal is popular. Buy now, pay later (Klarna, Clearpay) is very popular. Direct bank transfer is less common than in Europe.
Starte deine Expansion nach United Kingdom
Brand Identity passend für den United Kingdom Markt