Marke nach China erweitern
China is the world's second-largest economy with a massive and sophisticated digital ecosystem. Success requires local partnerships, government compliance, and deep understanding of Chinese consumer preferences.
Bevölkerung
1.4 Billion
BIP
$17.7 Trillion
Internetdurchdringung
70%
E-Commerce-Wachstum
+18% YoY
Marktüberblick
Chinese consumers value quality, brand reputation, and social status. They heavily rely on social proof and recommendations from trusted sources. Mobile-first market with unique digital ecosystem.
Domain-Endung
.cn
Kosten: $30-50/year
Requires local business license or individual ID for Chinese residents
Geschäftssprache
Chinese (Mandarin)
Business-Kultur: Relationship-based with emphasis on guanxi (connections). Long-term partnerships valued over quick transactions. Respect for hierarchy and face-saving culture.
Kulturelle Hinweise
Do
- Build relationships before doing business
- Use local platforms (WeChat, Tmall, JD)
- Obtain necessary licenses and certifications
- Work with local partners when possible
- Respect cultural and political sensitivities
Don't
- Don't rush negotiations or relationship building
- Avoid political topics in marketing
- Don't overlook the importance of mobile
- Avoid controversial cultural symbols
- Don't ignore local competition
Beliebte Branchen · China
Domain-Registrierung
Lokale Domain
.cn
Requires local business license or individual ID for Chinese residents
Kosten: $30-50/year
Wichtige Hinweise
- • Lokale Markenregistrierung prüfen
- • Anforderungen an lokale Präsenz verifizieren
- • Lokale und .com Domains kombinieren
- • Lokale Registrare recherchieren
Häufige Fragen
Do I need a local partner to enter the Chinese market?
While not strictly required, having a local partner is highly recommended. They can help navigate regulations, build guanxi, and understand local consumer preferences.
What e-commerce platforms should I use in China?
Tmall (Alibaba), JD.com, and Pinduoduo are the major platforms. WeChat is also essential for marketing and customer engagement. Amazon China has limited presence.
How do I handle payments in China?
Alipay and WeChat Pay dominate digital payments. International credit cards are rarely used for domestic transactions. Partnering with local payment processors is essential.
Starte deine Expansion nach China
Brand Identity passend für den China Markt