Marke nach South Korea erweitern
South Korea is one of the world's most advanced e-commerce markets with extremely high internet penetration and mobile usage. Success requires localization, understanding Korean beauty standards, and mobile-first approach.
Bevölkerung
51.7 Million
BIP
$1.8 Trillion
Internetdurchdringung
96%
E-Commerce-Wachstum
+18% YoY
Marktüberblick
Korean consumers are extremely trend-conscious, brand-loyal, and influenced by celebrities/K-pop. High mobile commerce usage. Quality and aesthetics are paramount. Fast delivery is expected.
Domain-Endung
.kr
Kosten: $20-40/year
Requires local business registration or foreign entity registration
Geschäftssprache
Korean
Business-Kultur: Hierarchical and relationship-based. Respect for age and status is crucial. Decision-making is consensus-driven. Face-saving culture is important.
Kulturelle Hinweise
Do
- Localize products and marketing
- Use K-pop/celebrity endorsements
- Provide excellent mobile experience
- Offer fast shipping and free returns
- Use Naver and Kakao platforms
Don't
- Don't use poor Korean translations
- Avoid Japanese imagery or references
- Don't underestimate importance of packaging
- Avoid aggressive direct selling
- Don't ignore local competitors
Beliebte Branchen · South Korea
Domain-Registrierung
Lokale Domain
.kr
Requires local business registration or foreign entity registration
Kosten: $20-40/year
Wichtige Hinweise
- • Lokale Markenregistrierung prüfen
- • Anforderungen an lokale Präsenz verifizieren
- • Lokale und .com Domains kombinieren
- • Lokale Registrare recherchieren
Häufige Fragen
Is English acceptable for business in South Korea?
While many Koreans speak English, consumer-facing content must be in Korean. Work with local partners for translation and cultural adaptation. Poor translations will hurt credibility.
What e-commerce platforms dominate in South Korea?
Naver Shopping, Coupang, and G Market are dominant. Social commerce via KakaoTalk and Instagram is growing. Amazon has very limited presence.
How important is celebrity endorsement in South Korea?
Very important. K-pop celebrities and influencers drive purchasing decisions. Micro-influencers are also effective. Consider K-beauty trends even for non-beauty products.
Starte deine Expansion nach South Korea
Brand Identity passend für den South Korea Markt