Marke nach Thailand erweitern
Thailand is a rapidly growing e-commerce market with high social media usage and strong mobile commerce. Success requires understanding Thai culture, social commerce trends, and local platform preferences.
Bevölkerung
71 Million
BIP
$543 Billion
Internetdurchdringung
85%
E-Commerce-Wachstum
+20% YoY
Marktüberblick
Thai consumers are highly social, mobile-first, and influenced by celebrities/K-pop. Strong social commerce culture via LINE and Instagram. Price-conscious but willing to pay for quality and trendiness. Cross-border shopping common.
Domain-Endung
.th
Kosten: $30-60/year
Requires local business presence or trademark
Geschäftssprache
Thai
Business-Kultur: Relationship-based with emphasis on respect and hierarchy. "Sanuk" (fun) culture values enjoyment. Face-saving culture important. Decision-making can be slow and consensus-driven.
Kulturelle Hinweise
Do
- Localize content with proper Thai language
- Use social commerce (LINE, Instagram, TikTok)
- Incorporate local celebrity/K-pop endorsements
- Provide excellent mobile experience
- Respect Thai culture and monarchy
Don't
- Don't use poor Thai translations
- Avoid cultural insensitivity
- Don't overlook LINE messaging app
- Avoid being too direct or confrontational
- Don't ignore local platforms (Shopee, Lazada)
Beliebte Branchen · Thailand
Domain-Registrierung
Lokale Domain
.th
Requires local business presence or trademark
Kosten: $30-60/year
Wichtige Hinweise
- • Lokale Markenregistrierung prüfen
- • Anforderungen an lokale Präsenz verifizieren
- • Lokale und .com Domains kombinieren
- • Lokale Registrare recherchieren
Häufige Fragen
Is Thai language essential for business in Thailand?
Absolutely necessary for consumer-facing content. While English works in business contexts, Thai consumers expect Thai language. Poor translations are worse than no translation. Work with native speakers.
How important is social commerce in Thailand?
Extremely important. LINE is the dominant messaging/social app. Instagram, TikTok, and Facebook are crucial. Social selling, influencer marketing, and live commerce are huge. Traditional e-commerce is secondary.
What payment methods are popular in Thailand?
Digital wallets (TrueMoney, Rabbit LINE Pay), bank transfers, and cash on delivery. Credit cards less common. Installment plans are very popular for higher-priced items.
Starte deine Expansion nach Thailand
Brand Identity passend für den Thailand Markt