Naming Guides
Naming systems, positioning language, and category fit.
3 guides available
Naming Systems
Turn naming from intuition into repeatable systems
Build naming decisions on positioning, pronunciation, and global recall.
Positioning fit
Cross-language
Scalability
Brand Positioning Strategies | Guide
Build a cognitive moat with clear positioning: audience, value, differentiation - the three essential elements.
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Brand Naming Cultural Taboos Checklist (Bilingual) | Cross-Border E-commerce Brand Naming
Essential global cultural taboos checklist for Chinese brands going global. Covers brand naming taboos in 50+ countries, real case studies, and complete checklist for avoiding cultural conflicts. Help Chinese sellers avoid brand crises and win overseas customer trust.
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Brand Naming Best Practices | Branding Guide
Comprehensive guide to brand naming best practices.
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