Health & Wellness Brand Guide
The health and wellness industry is booming as consumers prioritize physical and mental well-being. Success requires scientific credibility, trust-building, and clear communication of benefits.
Market Size
$4.5 Trillion
Growth Rate
+16% YoY
Brands Created
2,900+
Industry Trends
Mental Wellness
Growing focus on mental health and mindfulness
Personalized Nutrition
DNA-based and AI-powered diet recommendations
Wearable Tech
Integration of health monitoring in everyday devices
Preventive Health
Shift from treatment to prevention
Naming Best Practices
- Emphasize trust and scientific backing
- Avoid making unproven health claims
- Consider regulatory requirements
- Test for clarity across languages
- Keep it simple and memorable
- Check medical trademark availability
Color Psychology for Health & Wellness
Green
Meaning: Health, nature, vitality
Usage: Most common color in health and wellness
Blue
Meaning: Trust, calm, professionalism
Usage: Medical and clinical wellness brands
Orange
Meaning: Energy, vitality, enthusiasm
Usage: Fitness and active lifestyle brands
Popular Logo Styles
Frequently Asked Questions
How do I name a health brand without making medical claims?
Focus on wellness, lifestyle, and nutritional support rather than treating diseases. Use words like "support," "maintain," and "promote" rather than "cure" or "treat."
What regulations should I be aware of?
Health claims are heavily regulated (FDA in US, EFSA in EU). Consult legal counsel before making specific health claims. Focus on structure-function claims instead.
How do I build trust in a health brand?
Science-backed formulations, third-party testing, transparent ingredient sourcing, and qualified endorsements. Share research and customer testimonials.
Create Your Health & Wellness Brand
Generate a unique brand identity tailored to the Health & Wellness industry