Professional Services Brand Guide
Professional services encompass legal, accounting, and financial advisory services. Success requires establishing credibility, maintaining confidentiality, and demonstrating measurable outcomes.
Market Size
$1.1 Trillion
Growth Rate
+9% YoY
Brands Created
1,100+
Industry Trends
Digital Transformation
Technology changing service delivery
Globalization
Cross-border expertise in demand
Specialization
Niche expertise commanding premium rates
Subscription Models
Retainer-based services replacing hourly billing
Naming Best Practices
- Use your name or partnership names
- Choose conservative and professional names
- Consider regulatory constraints
- Test for client appeal
- Check professional trademark availability
- Ensure it works across practice areas
Color Psychology for Professional Services
Navy Blue
Meaning: Trust, authority, professionalism
Usage: Traditional professional services
Gray
Meaning: Professionalism, balance, neutrality
Usage: Modern and tech-forward services
Burgundy
Meaning: Premium service, established presence
Usage: High-end and luxury services
Popular Logo Styles
Frequently Asked Questions
Should I use my personal name for professional services?
Personal names build trust and credibility. However, they're harder to scale or sell. Consider your long-term exit strategy when deciding.
How do I differentiate my professional services?
Focus on specific industries, service models, or outcomes. Publish thought leadership content, gather client testimonials, and highlight your unique approach.
How do I price professional services appropriately?
Avoid hourly billing when possible. Use project-based, retainer, or value-based pricing. Position yourself as an investment, not an expense.
Create Your Professional Services Brand
Generate a unique brand identity tailored to the Professional Services industry