Toys Brand Guide
The toys and games industry is driven by nostalgia, innovation, and educational value. Success requires understanding developmental needs, safety standards, and engaging storytelling.
Market Size
$285 Billion
Growth Rate
+13% YoY
Brands Created
2,600+
Industry Trends
STEM Toys
Educational toys focused on science and technology
Nostalgia Marketing
Retro toys and games appealing to adults
Screen-Free Play
Parents seeking alternatives to digital devices
Collectible Culture
Blind boxes and collectible toys driving engagement
Naming Best Practices
- Choose fun and playful names
- Consider age-appropriateness
- Test for safety and clarity
- Check toy safety regulations
- Ensure parent appeal
- Consider international appeal
Color Psychology for Toys
Primary Colors
Meaning: Energy, fun, stimulation
Usage: Traditional choice for children's toys
Rainbow
Meaning: Variety, creativity, fun
Usage: Art supplies and creative toys
Pastels
Meaning: Softness, gentleness, calm
Usage: Toys for younger children
Popular Logo Styles
Frequently Asked Questions
How do I create a kid-friendly brand name?
Toy brand names should be fun, memorable, and easy for children to say. Consider playful words, sounds, or characters. Test with both kids and parents.
What safety certifications do I need?
Toy safety standards (ASTM in US, EN71 in EU, CCC in China) are mandatory. Testing and certification build trust and are legally required for most markets.
How do I market toys to both kids and parents?
Create two-pronged marketing: fun and engaging for kids, educational and safe for parents. Use unboxing videos and influencer partnerships. Highlight developmental benefits.
Create Your Toys Brand
Generate a unique brand identity tailored to the Toys industry