Expand your brand to Singapore
Singapore is a sophisticated market with high purchasing power and strong e-commerce adoption. As a business-friendly hub for Southeast Asia, it serves as an excellent test market for regional expansion.
Population
5.7 Million
GDP
$397 Billion
Internet Penetration
92%
E-commerce Growth
+16% YoY
Market Overview
Singaporean consumers are tech-savvy, brand-conscious, and value quality. High mobile and social media usage. Strong preference for convenience and fast delivery. Cross-border shopping is common.
Domain Extension
.sg
Cost: $30-50/year
Requires local business presence or registered trademark
Business Language
English (official), Malay, Mandarin, Tamil
Business Culture: Westernized business practices with Asian values. Efficient, transparent, and rule-based. Relationships important but contracts are paramount.
Cultural Considerations
Do
- Be punctual and professional
- Follow formal business protocols
- Respect multicultural diversity
- Provide excellent customer service
- Use digital marketing heavily
Don't
- Don't be late for meetings
- Avoid discussing sensitive topics (race, religion, politics)
- Don't overlook mobile optimization
- Avoid aggressive sales tactics
- Don't ignore local regulations
Popular Industries · Singapore
Domain Registration
Local Domain
.sg
Requires local business presence or registered trademark
Cost: $30-50/year
Key Considerations
- • Check local trademark registration
- • Verify local business presence requirements
- • Consider both local and .com domains
- • Research local domain registrars
Frequently Asked Questions
Is English sufficient for business in Singapore?
Yes, English is the primary business language and one of four official languages. All business can be conducted in English, though including other languages shows cultural respect.
What e-commerce platforms are popular in Singapore?
Shopee and Lazada dominate, followed by Qoo10. Amazon has limited presence. Social commerce via Instagram and Facebook is also significant.
How important is delivery speed in Singapore?
Extremely important. Singaporean consumers expect same-day or next-day delivery due to the small geography. Consider partnering with local logistics providers.
Start your Singapore expansion
Create a brand identity tailored for the Singapore market