拓展至 China
China is the world's second-largest economy with a massive and sophisticated digital ecosystem. Success requires local partnerships, government compliance, and deep understanding of Chinese consumer preferences.
人口
1.4 Billion
GDP
$17.7 Trillion
互联网普及率
70%
电商增长
+18% YoY
市场概览
Chinese consumers value quality, brand reputation, and social status. They heavily rely on social proof and recommendations from trusted sources. Mobile-first market with unique digital ecosystem.
域名后缀
.cn
成本: $30-50/year
Requires local business license or individual ID for Chinese residents
商务语言
Chinese (Mandarin)
商务文化: Relationship-based with emphasis on guanxi (connections). Long-term partnerships valued over quick transactions. Respect for hierarchy and face-saving culture.
文化注意事项
建议
- Build relationships before doing business
- Use local platforms (WeChat, Tmall, JD)
- Obtain necessary licenses and certifications
- Work with local partners when possible
- Respect cultural and political sensitivities
避免
- Don't rush negotiations or relationship building
- Avoid political topics in marketing
- Don't overlook the importance of mobile
- Avoid controversial cultural symbols
- Don't ignore local competition
热门行业 · China
域名注册
本地域名
.cn
Requires local business license or individual ID for Chinese residents
成本: $30-50/year
关键注意事项
- • 检查当地商标注册
- • 确认本地公司/主体要求
- • 同时考虑本地与 .com 域名
- • 了解本地注册商规则
常见问题
Do I need a local partner to enter the Chinese market?
While not strictly required, having a local partner is highly recommended. They can help navigate regulations, build guanxi, and understand local consumer preferences.
What e-commerce platforms should I use in China?
Tmall (Alibaba), JD.com, and Pinduoduo are the major platforms. WeChat is also essential for marketing and customer engagement. Amazon China has limited presence.
How do I handle payments in China?
Alipay and WeChat Pay dominate digital payments. International credit cards are rarely used for domestic transactions. Partnering with local payment processors is essential.