拓展至 Singapore
Singapore is a sophisticated market with high purchasing power and strong e-commerce adoption. As a business-friendly hub for Southeast Asia, it serves as an excellent test market for regional expansion.
人口
5.7 Million
GDP
$397 Billion
互联网普及率
92%
电商增长
+16% YoY
市场概览
Singaporean consumers are tech-savvy, brand-conscious, and value quality. High mobile and social media usage. Strong preference for convenience and fast delivery. Cross-border shopping is common.
域名后缀
.sg
成本: $30-50/year
Requires local business presence or registered trademark
商务语言
English (official), Malay, Mandarin, Tamil
商务文化: Westernized business practices with Asian values. Efficient, transparent, and rule-based. Relationships important but contracts are paramount.
文化注意事项
建议
- Be punctual and professional
- Follow formal business protocols
- Respect multicultural diversity
- Provide excellent customer service
- Use digital marketing heavily
避免
- Don't be late for meetings
- Avoid discussing sensitive topics (race, religion, politics)
- Don't overlook mobile optimization
- Avoid aggressive sales tactics
- Don't ignore local regulations
热门行业 · Singapore
域名注册
本地域名
.sg
Requires local business presence or registered trademark
成本: $30-50/year
关键注意事项
- • 检查当地商标注册
- • 确认本地公司/主体要求
- • 同时考虑本地与 .com 域名
- • 了解本地注册商规则
常见问题
Is English sufficient for business in Singapore?
Yes, English is the primary business language and one of four official languages. All business can be conducted in English, though including other languages shows cultural respect.
What e-commerce platforms are popular in Singapore?
Shopee and Lazada dominate, followed by Qoo10. Amazon has limited presence. Social commerce via Instagram and Facebook is also significant.
How important is delivery speed in Singapore?
Extremely important. Singaporean consumers expect same-day or next-day delivery due to the small geography. Consider partnering with local logistics providers.