Consulting Brand Guide
The consulting industry requires establishing expertise and trust. Success depends on clear specialization, thought leadership, and tangible ROI demonstration.
Market Size
$320 Billion
Growth Rate
+14% YoY
Brands Created
1,400+
Industry Trends
Niche Specialization
Generalists giving way to specialized experts
Digital-First Consulting
Remote delivery and global client bases
Thought Leadership
Content marketing and public speaking building authority
Fractional Leadership
Part-time executives for growing companies
Naming Best Practices
- Use your own name for personal brand
- Choose authoritative yet approachable names
- Consider partnership implications
- Test professional appeal
- Check professional trademark availability
- Think about exit strategy
Color Psychology for Consulting
Navy Blue
Meaning: Authority, expertise, professionalism
Usage: Traditional consulting choice
Teal
Meaning: Innovation, balance, growth
Usage: Modern and consulting firms
Gray
Meaning: Professionalism, neutrality, sophistication
Usage: High-end and specialized consulting
Popular Logo Styles
Frequently Asked Questions
Should I use my personal name for consulting?
Personal names build credibility and trust quickly. However, they're harder to scale or sell. Consider your long-term goals before deciding.
How do I establish expertise in a new field?
Publish valuable content regularly, speak at industry events, gather case studies and testimonials, and network strategically. Consistency is key to building authority.
What's the best way to price consulting services?
Value-based pricing (based on outcomes) beats hourly billing. Project-based, retainer, and performance-based models each have advantages. Test different models.
Create Your Consulting Brand
Generate a unique brand identity tailored to the Consulting industry