拓展至 New Zealand
New Zealand is a small but developed e-commerce market with high internet penetration and strong cross-border shopping. Success requires understanding the laid-back Kiwi culture and geographic isolation.
人口
5.1 Million
GDP
$247 Billion
互联网普及率
93%
电商增长
+12% YoY
市场概览
New Zealand consumers are price-conscious due to geographic isolation and limited local options. High cross-border shopping from Australia and China. Value authenticity and sustainability. Laid-back but quality-conscious.
域名后缀
.co.nz
成本: $20-35/year
Available to register globally, but local presence preferred
商务语言
English (official), Māori
商务文化: Informal and egalitarian. Values relationships and direct communication. "Tall poppy syndrome" similar to Australia. Decision-making can be slow due to consensus.
文化注意事项
建议
- Be authentic and down-to-earth
- Respect Māori culture and language
- Offer free or low-cost shipping
- Understand seasonal differences
- Emphasize sustainability
避免
- Don't be arrogant or overly promotional
- Avoid ignoring Māori cultural considerations
- Don't underestimate shipping costs
- Avoid being too formal
- Don't assume NZ is just like Australia
热门行业 · New Zealand
域名注册
本地域名
.co.nz
Available to register globally, but local presence preferred
成本: $20-35/year
关键注意事项
- • 检查当地商标注册
- • 确认本地公司/主体要求
- • 同时考虑本地与 .com 域名
- • 了解本地注册商规则
常见问题
Are there major differences between New Zealand and Australia?
Yes. New Zealand is smaller, more environmentally conscious, and has stronger Māori cultural influence. Shipping costs are even higher, and consumers are more laid-back but equally price-sensitive.
What e-commerce platforms are popular in New Zealand?
Trade Me is the local marketplace giant. Amazon is growing but less dominant. TheMarket, Mighty Ape, and Fishpond are popular. Many shop directly from Australian sites.
How important is Māori culture in business?
Increasingly important. Incorporating te reo Māori (Māori language) and respecting Māori cultural protocols shows cultural awareness and builds goodwill, especially in government and community sectors.