拓展至 Austria
Austria is a mature e-commerce market with German-speaking consumers who value quality, reliability, and environmental responsibility. Similar to Germany but with smaller market and more conservative approach.
人口
9 Million
GDP
$470 Billion
互联网普及率
88%
电商增长
+13% YoY
市场概览
Austrian consumers are quality-focused, price-conscious, and environmentally aware. Strong preference for German language content. High cross-border shopping from Germany. Trust and reliability are paramount.
域名后缀
.at
成本: $15-30/year
Available to register globally, EU address verification may be required
商务语言
German (official)
商务文化: Formal and structured, similar to Germany but somewhat more relaxed. Emphasis on qualifications and proper etiquette. Direct communication with respect for hierarchy.
文化注意事项
建议
- Use German language for all content
- Emphasize quality and reliability
- Highlight environmental responsibility
- Provide detailed product information
- Respect Austrian culture and neutrality
避免
- Don't use English without German
- Avoid aggressive sales tactics
- Don't ignore data protection (GDPR)
- Avoid poor quality or cheap perception
- Don't assume Austria is identical to Germany
热门行业 · Austria
域名注册
本地域名
.at
Available to register globally, EU address verification may be required
成本: $15-30/year
关键注意事项
- • 检查当地商标注册
- • 确认本地公司/主体要求
- • 同时考虑本地与 .com 域名
- • 了解本地注册商规则
常见问题
Should I use German for the Austrian market?
Absolutely. While many Austrians speak English, using German is essential for building trust. Austrian German differs slightly from German German, but standard German works well.
How does the Austrian market differ from Germany?
Smaller, more conservative, somewhat more price-sensitive. Austrians are even more quality-focused. Cross-border shopping from Germany is very common, so local differentiation is crucial.
What payment methods are popular in Austria?
Credit cards, PayPal, and bank transfers are common. Buy now, pay later is growing. Cash on delivery exists but declining. Trust and security are important considerations.