拓展至 South Korea
South Korea is one of the world's most advanced e-commerce markets with extremely high internet penetration and mobile usage. Success requires localization, understanding Korean beauty standards, and mobile-first approach.
人口
51.7 Million
GDP
$1.8 Trillion
互联网普及率
96%
电商增长
+18% YoY
市场概览
Korean consumers are extremely trend-conscious, brand-loyal, and influenced by celebrities/K-pop. High mobile commerce usage. Quality and aesthetics are paramount. Fast delivery is expected.
域名后缀
.kr
成本: $20-40/year
Requires local business registration or foreign entity registration
商务语言
Korean
商务文化: Hierarchical and relationship-based. Respect for age and status is crucial. Decision-making is consensus-driven. Face-saving culture is important.
文化注意事项
建议
- Localize products and marketing
- Use K-pop/celebrity endorsements
- Provide excellent mobile experience
- Offer fast shipping and free returns
- Use Naver and Kakao platforms
避免
- Don't use poor Korean translations
- Avoid Japanese imagery or references
- Don't underestimate importance of packaging
- Avoid aggressive direct selling
- Don't ignore local competitors
热门行业 · South Korea
域名注册
本地域名
.kr
Requires local business registration or foreign entity registration
成本: $20-40/year
关键注意事项
- • 检查当地商标注册
- • 确认本地公司/主体要求
- • 同时考虑本地与 .com 域名
- • 了解本地注册商规则
常见问题
Is English acceptable for business in South Korea?
While many Koreans speak English, consumer-facing content must be in Korean. Work with local partners for translation and cultural adaptation. Poor translations will hurt credibility.
What e-commerce platforms dominate in South Korea?
Naver Shopping, Coupang, and G Market are dominant. Social commerce via KakaoTalk and Instagram is growing. Amazon has very limited presence.
How important is celebrity endorsement in South Korea?
Very important. K-pop celebrities and influencers drive purchasing decisions. Micro-influencers are also effective. Consider K-beauty trends even for non-beauty products.