拓展至 United Kingdom
The UK is a mature e-commerce market with sophisticated consumers who value quality, heritage, and innovation. Post-Brexit, understanding trade regulations and maintaining consumer trust is essential.
人口
67 Million
GDP
$3.1 Trillion
互联网普及率
95%
电商增长
+12% YoY
市场概览
British consumers appreciate quality, heritage, and authenticity. They are price-conscious but willing to pay for quality. Strong brand loyalty once trust is established. Online shopping is deeply ingrained.
域名后缀
.uk
成本: $8-15/year
No restrictions for most registrants, .co.uk is preferred over .uk
商务语言
English
商务文化: Professional but less formal than Germany or US. Values punctuality, humor, and straight talk. Relationship-building is important but happens over business activities.
文化注意事项
建议
- Use British English spelling
- Emphasize quality and heritage
- Provide excellent customer service
- Use humor appropriately in marketing
- Highlight ethical business practices
避免
- Don't use American English spellings
- Avoid overly aggressive sales tactics
- Don't ignore Brexit-related considerations
- Avoid stereotypes about British culture
- Don't underestimate regional differences
热门行业 · United Kingdom
域名注册
本地域名
.uk
No restrictions for most registrants, .co.uk is preferred over .uk
成本: $8-15/year
关键注意事项
- • 检查当地商标注册
- • 确认本地公司/主体要求
- • 同时考虑本地与 .com 域名
- • 了解本地注册商规则
常见问题
Do I need a UK entity after Brexit?
For e-commerce under the £135 threshold, no UK entity is required. For higher-value sales, you'll need to register for UK VAT and may benefit from a UK entity for logistics.
What e-commerce platforms are popular in the UK?
Amazon UK is dominant, followed by eBay, Etsy, and Tesco. Your own e-commerce site with strong UK payment methods is also viable.
How do payment methods differ in the UK vs US?
Credit/debit cards are universal. PayPal is popular. Buy now, pay later (Klarna, Clearpay) is very popular. Direct bank transfer is less common than in Europe.